Good branding does two things.
It works. And it feels right.
Broesch Design is the studio of Janet Broesch – brand designer, creative director, and small business owner – bringing 30+ years of big-agency thinking to businesses that deserve it.
Working with small businesses and hospitality brands everywhere.
Brand Identities that get used
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Campaigns in every retailer
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A B&B designed from the baseboards up
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Cocktail menus (yes, really)
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Paintings that end up on platters
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Branding that makes customers feel something
Brand Identities that get used ✳︎ Campaigns in every retailer ✳︎ A B&B designed from the baseboards up ✳︎ Cocktail menus (yes, really) ✳︎ Paintings that end up on platters ✳︎ Branding that makes customers feel something
Berlin, Wisconsin 2019
The Art Bar→
Not just a designer.
A strategic creative.
There's a difference between someone who makes things look good and someone who understands why a brand works — and builds it that way from the start.
Janet Broesch spent 30 years as a creative director at top Chicago agencies, leading branding, packaging, and campaigns for Fortune 500 companies including COVERGIRL, Heineken, P&G, and Beam/Suntory. She's done the big work at the highest level.
Then she left. Moved to a small town in Wisconsin. Opened a bed & breakfast. Built a design practice for the clients she actually wanted to work with.
Today she brings that same strategic, full-picture thinking to small business owners — the people who care deeply about their brand but don't have a team of 30 behind them. She's been a small business owner herself long enough to know exactly what that's like.
The result: Design that's not just beautiful — it's intentional, consistent, and built to actually do something for your business.