Janet Broesch is a creative director and graphic designer who believes good branding should work hard and feel good. With a background in promotional marketing, advertising, and design—and years spent at top Chicago agencies—she’s created branding, packaging, and campaigns for Fortune 500 companies and small businesses alike.

These days, she brings that experience to fellow business owners, especially those doing it all themselves. As a B&B owner, Janet knows exactly what it’s like to care about the details, the guest experience, and making a strong first impression.