The Idea: Work from home in a small cute town.
The Solution: Open a B&B in a Victorian House and Freelance Design
I bought this beautiful Greek Revival inspired victorian home in 2013 after visiting my brother in his cute town of Berlin, WI. While still working in Chicago, I came up weekends to work on my dream. I quit my job as a VP Creative Director with Geometry Global in 2014. I started my freelance design business from my new home and worked on the interior of the house, the landscaping and the graphic identity of The House on Park. I welcomed my first guests in the summer of 2015.
Graphic Identity
The House on Park is a non-traditional B&B that is eclectic, sophisticated, fun, artsy and modern.
THE LOGO
The logo shape is flower-esque - nods to all my favorite flowers on the property (peonies, lilacs, hydrangeas, tulips…to name a few)
This shape can also be used as a frame to hold pictures, graphics or other events at the House.
THE FONTS
The font ‘Cezanne’ is for the personal touches delivered at the House whether graphically or physically. (fresh cut flowers in the rooms, freshly made scones in the morning, a hand-written note in the room) The ‘HOUSE’ font and use of caps and lower cases all at the same height signifies fun sophistication.
THE COLOR PALETTE
Lime Green is the primary color and the preferred for the logo.
Secondary colors can be used seasonally for the logo - example orange for fall or halloween
This graphic color palette is used in elements of the interior and exterior design of the guest areas throughout the house and property.
Bringing the identity to life through:
SOCIAL • ADS • POSTCARDS
ROOMS AVAILABLE EAA - SOCIAL POSTS
5-STAR REVIEWS - SOCIAL POSTS
SPRING - SOCIAL POSTS
MAGAZINE AD
POSTCARD
Bringing the identity to life through:
THE HOUSE INSIDE & OUT
THE HOUSE
