VP CREATIVE DIRECTOR
2007 - 2014
I started at G2 as a CD, by the end of my time there I was working for Geometry Global. When I first arrived my accounts were P&G at Target and COVERGIRL. I lead a team of 5, we grew the accounts, added revenue for the agency and more team members. After a few years, G2 NYC & G2 Chicago won the Heineken business, I was promoted to VPCD and given a new CD slot for Target and COVERGIRL. I ran the Heineken National Accounts with a team of 7 from the Chicago office, the account team was across the country so we were basically the first remote team at the agency. Next, our Heineken creative team won a pitch for some of the flagship brands from Jim Beam. All in all lots of fun and awards won with these brands!
HORNITOS ‘HORNS UP’ LAUNCH
ON- AND OFF-PREMISE
HUSA BRANDS - NEW ORLEANS
OFF-PREMISE
HEINEKEN LIGHT - SOUTHEAST REGION
BOAT WRAP
HEINEKEN - EAST REGION / TRIBECA PROMOTION
OFF- AND ON-PREMISE
DOS EQUIS - NATIONAL / DOS-ARITA
ON-PREMISE
LAUNCH OF DEVIL’S CUT
OFF-PREMISE
PUCKER VODKA - ‘BREAK UP WITH BORING’ OFF-PREMISE
HEINEKEN - WEST REGION / COACHELLA
OFF- AND ON-PREMISE
HEINEKEN DUTCH DARK - EAST REGION TEST PRODUCT
REGGIE WINNER
DOS EQUIS - MIDWEST REGION / TOURNAMENT OF 32
ON-PREMISE
AMSTEL LIGHT - SOUTHEAST REGION / BURGER BASH
ON-PREMISE CONTEST
DOS EQUIS - WEST REGION / SHARK HEAD
BOTTLE OPENER - ON-PREMISE
NEWCASTLE - MIDWEST REGION / PAIRINGS
OFF-PREMISE
COVERGIRL - LASH BLAST - MASS / DRUG / GROCERY
COVERGIRL - MULTI - MASS / DRUG / GROCERY
P&G TARGET - RED HOT MOM / CONCEPTUAL
P&G TARGET - BODY BY TARGET / CONCEPTUAL CATEGORY RESET
CREATIVE DIRECTOR
2001 - 2007
I started as a freelance designer on a pitch for the Burger King business in 2000. Draft won the business and my CD asked me to come on full time. I came on as an Associate Creative Director, managing three art directors and 2 copywriters. I was promoted to CD on Burger King and then moved off to another new business as CVS/pharmacy came calling. I finished up at DraftFCB as the CD on Nokia in the US.
